Since I have a lot of experience with logo designs from the
designers' end, I know how difficult of a task ordering a logo
design can be. Perhaps a few tips will save you a lot of time
by helping you better decide upon and then describe what you
want.
Let's talk about logo designs in general:
Let's assume you are in a situation where you know that a new
logo could really make a difference by achieving better brand
name recognition for your business and/or your website. You
know you need the logo, but you may not have any clue what it
should look like. Or you have some ideas -- "a little bit
like this" and "a little bit like that"... "silver-ish"...
"rounded"... but suddenly you realize that it is so
hard to convey your thoughts.
You want something that will grow on you, and the options are
simple but sometimes overwhelming. So, how do you describe what
you will like?
Try this. Close your eyes for a second and think about the
word, logo. What is the first image that springs into your mind?
What is the first company logo you see looks like? Is it a simple
text like SONY, a two dimensional design like the star shape
of Mercedes-Benz, a 3d object like AT&T's, or colorful drawing?
What's the closest to your taste? Try to choose the principal
ideas of your logo: text, shape, object or a drawing.
You know your company, your merchandise, or your service. You
know what you want to say to your customer with your logo. Now,
we just have to pack that in to the design itself.
Try to keep this in mind: a logo is a communication channel
between you and your customer. It should deliver a message.
This is why they invented the "tag line."
Although, the logo has to speak for itself. Presuming your
company is not in the Fortune 100, the logo should give an immediate
impression as to your companies main focus or goals. Do you
want to impress "fun", "sincerity", "honesty",
"creativity", "innovation", etc? These are
all possible to get across -even in a simple design or a particular
color (or shade, if b/w).
So, let's now choose the colors. Some say it is very important,
although I doubt that. A good logo still looks good in b/w.
Not the very colors itself; rather the right choice in color
schemes is important. For example, it is better to go with warm
color schemes when you are in home decoration, greens if you
sell produce, clean blues and whites if you are a dentist, silver
and grays if you are in investments. Each profession has their
own particular colors that are proven to work best. A stock
broker logo in McDonald's colors, for instance, is not recommended.
Another Tip: talk out loud about what you like and what you
don't. This is really a great help to your designer. Just go
on and give certain examples. Let's say you like the logo of
the Olympics but you find the Microsoft butterfly childish.
While both of the mentioned logos colorful and professional,
you like the simplicity and elegance of the circles more. Even
these little differences can shed valuable insight to help your
designer find the right design.
Finally: If it's really what you wanted, you should say "I
like it!" with enthusiasm. If you like it, you will be
so happy with it that you'd like to see it on T-shirts, on the
box of your merchandise, on your letterhead, and maybe even
as your screen saver. Your logo will welcome you when entering
into your shop, and it will become a n integral part of your
life and that of your employees. Most importantly, your customers
will identify with your logo and you'll find that a quality
logo can actually make a difference where it really counts --on
that bottom line.
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About the Author: Attila Jancsina
Attila is a veteran logo designer with hundreds of extremely
satisfied clients under his belt.
At his website, you'll find incredible deals on quality logo
designs. Take a look at his gallery at:
http://www.logo--design.com
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